Power of Video & Influencer Marketing

Video Marketing

• Video marketing is an emotionally engaging way for brands to connect with customers and catch their attention in a digitally overloaded world.

• Strategic video marketing considers your brands’ goals and metrics, as well as your customers’ location in the sales funnel. For effective audience targeting, it’s essential to determine where videos will be placed and in what context they will appear.

• Advances in dynamic video and direct partnerships between brands will improve video personalization, audience targeting, and user experiences.

Influencer Marketing

Influencer marketing is a relationship between a brand and an influencer. The influencer promotes the brand’s products or services through various media outlets such as Instagram and YouTube. Not to be confused with celebrity endorsements, influencer marketing does more than just attach a well-known celebrity to a brand. Get connected with Influencers who are trusted figures within a niche community and retain a loyal following. In addition, they typically possess knowledge or experience about what they are advertising.