Blogs

By Oliver Eills Regional Director-Publicates, Middle East The opinion that print is a dead or dying old legacy technology is as inaccurate as believing that we have invented all we can invent. Print has evolved and its DNA has adapted so that it is now......

By Manoj Abraham Mathew Chief Operating Officer Middle East, North Africa, Zee Entertainment Middle East FZ-LLC One of the longest-running debates and predictions in the history of marketing is the death of TV , a prediction that has been wrong decade after decade. TV has......

By Sunil Lulla Chairman & Managing Director, Grey Group-India Although most marketers accept that integrating marketing communications (IMC) is a powerful approach, campaigns today seldom realize the full power of the methodology. Most of us synchronize our earned and owned media in some way. Many of......